OVERVIEW
Following the rollout of Walk-On's newly established brand identity, I led the franchise development creative team in translating the refreshed brand into a cohesive, full-funnel digital marketing campaign designed to support current and future franchise growth. Working under the leadership of the Creative Director, I guided the creative strategy, visual direction, and execution across every campaign touchpoint, ensuring all assets consistently reflected the newly established brand while advancing franchise development objectives.
The integrated suite of campaign materials included PPC banners, landing pages, pre- and post-event fade emails, franchise website content, and franchise development brochures. The campaign was intentionally structured as a connected franchisee journey, with copy and design working together to engage prospective owners at each stage of the decision-making process. The result was a unified, conversion-focused campaign that successfully extended the newly branded marketing assets into a cohesive digital experience while maintaining consistency across every customer touchpoint.
Category
Digital Marketing / FranDev
Role
Art Director / Senior Designer
Credits
Justin Baloun - Creative Director, Susan Baloun - Sr. Content Manager, Sara Lewis - Graphic Designer, Jay Green - Digital Designer, Miranda Boyd - Sr. Copywriter, Samantha Heath - Copywriter, Josh Broughton - Lead Web Developer, Eshatva Mithal - Frontend Developer
© Wheat Creative (Marketing & Advertising) / © SLASH (Branding)
