OVERVIEW
Seeking to modernize its long standing, local heritage, Ethel M Chocolates underwent a creative refresh. This branding concept was developed to spotlight the brand’s all-natural ingredients and showcase the craftsmanship behind its luxurious chocolate-making process. A series of key art composites was created to highlight some of the brand’s signature candies, with a focus on the high-quality ingredients sourced from Ethel M’s Henderson, NV factory.
By blending stock and studio photography, the artwork was designed in a dynamic whirlpool style, merging textures like cocoa, nuts, and fruit with the smooth, rich chocolate to evoke both the purity and indulgence of the brand. This new visual identity elevated Ethel M's presence, emphasizing its artisanal approach while appealing to a modern, discerning audience.
Category
Brand Concept
Role
Senior Designer / Photographer / Compositor
Credits
Derek Weishaupt - Creative Director, Kyle Creek - Creative Director (Copy)
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