OVERVIEW
In response to the extreme summer heat in Las Vegas, which poses significant health risks to public transit riders, the RTCSNV launched the We’ve Got You Covered OOH campaign to educate and protect its riders. The campaign featured a series of "propaganda" bus shelters, creatively designed to challenge common myths about beating the heat, offering practical tips and recommendations to stay safe in high temperatures. The visuals were developed in both English and Spanish to ensure the message reached a diverse audience.
In addition to the bus shelters, secondary social media graphics were created to extend the campaign’s reach across multiple platforms. Two fully wrapped buses, featuring bold hero portraits, serviced high-traffic routes throughout the summer season, ensuring the message was visible across the city. The campaign’s bold, myth-busting approach and extensive media coverage made it a memorable and effective public service initiative.
Category
Campaign
Role
Art Director / Senior Designer / Compositor
Accolades
Addy Silver - RTC "We've Got You Covered"
Credits
Glendon Scott - Executive Creative Director, Ryan Meyers - Copywriter
© BRAINTRUST
