OVERVIEW
MY SALON Suite® sought a rebrand that would better reflect the charisma and professionalism of its stylists, while also elevating the consumer and franchise experience. The result was a refreshed visual identity and a newly launched website that seamlessly captured the brand’s dynamic energy. With a blend of branded and stock photography, the new design showcased the unique personalities of individual stylists while maintaining a consistent, polished look.
Although the original logo was preserved, the rebrand was a full-scale transformation, incorporating new typography, a refined color palette, and a distinct copy tone. The creative process began with brandscapes, a powerful tool used to explore and visualize the brand narrative at its conceptual stage. Once the concept was finalized, the website and brand elements were developed concurrently in Adobe XD, ensuring a cohesive digital experience from start to finish.
Category
Branding / Web / FranDev
Role
Art Director / Senior Designer
Credits
Justin Baloun - Creative Director, Anne Tso - Associate Creative Director, Miranda Jayne Boyd - Copywriter
© Wheat Creative
