OVERVIEW
After building a strong brand and establishing a distinctive QSR concept, Biscuit Belly set its sights on franchise growth. A comprehensive suite of collateral was created to support this expansion, including print ads, consumer and franchise websites, and digital menu boards for the brand's first drive-thru location. The creative direction focused on maintaining brand consistency across all touchpoints, while also tailoring the visual identity to resonate with both B2C and B2B audiences.
The development of the consumer website followed the successful launch of the franchise site, allowing the team to extend the brand narrative across multiple platforms. This ensured that the story was cohesive and engaging, whether reaching potential customers or franchisees. Trade show booths and signage further amplified the brand’s presence in the industry, solidifying Biscuit Belly as a strong contender in the fast-casual space.
Credits
Justin Baloun - Creative Director, Ming Mach - Graphic Designer, Sara Lewis - Graphic Designer, Jay Green - Digital Designer, Samantha Heath - Copywriter
© Wheat Creative (Marketing & Advertising) / © Fieldtrip (Branding)
