OVERVIEW
As Dunkin’ made a bold move to position coffee as the heart of its menu, the brand was also expanding its franchise footprint across the U.S., bringing its iconic offerings to new communities. Franchisin’ Full Steam Ahead captured this dual momentum, blending the excitement of Dunkin’s coffee revolution with its nationwide growth. The design was bold and vibrant, mirroring the brand’s dynamic, approachable personality.
Region-specific PPC banners were created with city names to connect directly with local audiences, while full-page ads in USA Today amplified the campaign’s national reach. Both static and animated digital formats were designed to maximize engagement and reinforce Dunkin’s new coffee-driven identity as it continued to expand in its highly competitive market.
Category
Campaign / FranDev
Role
Art Director / Senior Designer / Animator
Credits
Justin Baloun - Creative Director, Susan Baloun - Senior Content Director, Samantha Heath - Copywriter
© Wheat Creative
