OVERVIEW
A great resort vacation is defined by unforgettable moments, not logistical friction. The MGM Rewards Mobile App campaign bridged the gap by showing guests how the app acts as an intuitive digital companion. By highlighting features like pre-arrival & room upgrades, effortless entertainment booking, and 24/7 assistance, the creative strategy shifted perceptions of the app from a simple loyalty tracker to an essential vacation experience tool.
To ensure constant deployment throughout the entire MGM Resorts Destinations portfolio, the campaign utilized a highly flexible design system. A comprehensive plug-and-play toolkit—complete with modular color palettes, iconography pairing, and defined messaging—empowered respective property marketing teams to deploy seamlessly at every touchpoint.
Category
Campaign / Art Direction
Role
Design Director / Senior Designer
Credits
Anne Davis - Executive Creative Director Design, Aaron Barnaby - Design Director / Sr. Designer, Kevin Anderson - Sr. Copywriter
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